March 8, 2012
Corporate image and employer brand is of paramount importance when recruiting new staff. It is however this image and branding that is most at risk when companies face change. That is why caring organisations retain and promote the services of an Outplacement Company to help smooth the period of transition associate with change, and this is where employees benefit from the actions of a caring employer.
Outplacement support represents an in built insurance policy for those employees who may, as a result of change, restructuring or down sizing, find themselves out of a job. The initial shock of redundancy is quickly addressed by a competent outplacement company such as The Career Management Organisation Ltd (TCM)), who will very quickly provide support, hope and focus for the displaced employee. It will also be promoted to the employee that their employer is caring by proving this professional assistance during a period of transition where the employee is most vulnerable and prone to making the wrong decision career wise.
Outplacement support, according to the latest statistics, puts people in a much better position, than those without it, resulting in placement twice as quick as those without the support. The benefit to the employee is that instead of jumping into the first position that comes along, time is taken to focus on the route ahead, thus ensuring that the employee secures a position that they want. This is a positive step for the employee and also, through time, puts the employer in a better position than at the beginning of the process.
The employees who are leaving and who receive the pro-active support offered by companies such as TCMO, will very quickly grasp the opportunity and see it as a positive move. However, the benefit to the employees who remain will result in less worry and anxiety about their own jobs, because they have seen first hand that their employer will assist them find a new position should they ever have the situation imposed on them.
The objective for all parties concerned is to secure a win-win-win situation. A win for the Employer who is seen as a caring responsible employer with their image and brand left intact. A win for those Employees leaving who see this as a positive opportunity to re-examine their career and have the service and support provided free of charge and a win for those Remaining Employees who have the reassurance that they will be looked after if redundancy visits them in the future.
Employers should seriously consider retaining the services of an Outplacement Company such as TCMO, not just in times of restructuring and downsizing, but as an on-going function of their HR Department. Not only can these companies provide the services detailed before, they can also assist in the recruitment process by introducing potential employees from other companies who have recently made staff redundant. Outplacement is a never ending journey, assisting organisations navigate through change but at the same time supporting individuals achieve their potential – an interactive journey to success.